A Butterfly Magnet, the extravagant Joe Pye Weed is crowned with clusters of bright pink flowers in late summer. Eupatorium maculatum is perfect for planting in damp soil in marshy areas, along streambanks, and on pond edges. Joe Pye Weed ( (also called Spotted Joe Pye Weed) ) also thrives in rich garden soil. If you love Joe Pye but have too much shade, try Sweet Joe Pye Weed. Hardy to Zones 3 - 6.